Baosteel: transformation, still on the road

2014-08-05 08:59:51

Now the street run of domestic car, a car is made in two we made of steel plate which is baosteel people often proudly in a sentence to interpret the specific figures of this sentence is: in 2013, the production of 22.12 million cars in China, auto demand of cold rolled steel sheet of more than 1000 ten thousand tons, and baosteel cold rolling automobile plate for the whole year sales of 5.36 million tons, continue to occupy the market share of domestic cold-rolled automobile plate half

As the leading enterprise in the China iron and steel, baosteel is currently the only domestic car plate all varieties of steel suppliers, the first two or three generations at the same time also is the only global have ultra strong kair hair and batch supply steel maker baosteel elaboration strategy under the guidance of product upgrading, actually his bones from the original production, I ask you for what you use, what I production shift, from traditional manufacturing to take the customer as the center of a service-oriented manufacturing shift work and baosteel EVI, help to realize the transformation of effective exploration and practice EVI (Early

Vendor Involvement) literal translation is the supplier of early intervention of baosteel EVI, through comprehensive intervention customer from development to production of each link, to meet customer demand for the purpose, to promote their products and technology development, baosteel to compete in the market occupation high ground in recent years, the lightweight automobile industry development trend and demand, further promote the vehicle plate materials and the progress of the manufacturing environment friendly and long service life and low price security become continuous power to promote the development of automobile industry

Steel plate as the dominant material of the automotive materials, accounts for about 70% to 55% of the weight of the car, therefore, the future automobile plate will be to the direction of high strength lightweight high corrosion environment and the development of baosteel is have advantage in this as an independent brand to develop new models, white body required to ensure safe premise to realize the lightweight, and achieve the optimal cost of baosteel EVI project team participate and collaborative research and development, and ultimately achieve 10.5% white body weight loss, improve material utilization ratio by 2.7%, target cost was 18.5% lower than expected performance of the motors technical engineer feeling deeply:

Baosteel steel new material new technology progress, let the past through the process to reach the goal of structure, now use materials can be fully realized, simplify the process, reduce the cost of users is the baosteel standard, the user program is baosteel, user interests is baosteel these three is our purpose of baosteel automobile plate BaoPingShui chief engineer:

Sometimes, the quality of the steel plate can no problem, but users with not feeling well, so even if analysis down the indicators qualified again, also must be our last change, has been changed to the user satisfaction from steel to rush into auto parts, it is very important to mould materials and mould is like food and stomach a person eat sweet, you let him eat spicy will be uncomfortable mould accustomed to the original material, you used the new material, it will not fit for the BaoPingShui so now baosteel not only provide users with new material, also help users to design for new material mould together

The world famous mold factory they are mostly visited, many have established good relations of baosteel also invest tens of millions of yuan to design the new white body, the body material and structure is analyzed in the first white body next year we can offline but we do white body is not to compete with our customer, but in order to better understand the user's requirements car user design, provide users with better service, now baosteel EVI has already formed the early from advanced engineering design concepts and body design mold tool design and development

During the interview with bao ping, he repeated the following words most often:

Said when I was in communication with the customers when I communicate with customers joked to baosteel person the customer service consciousness and the depth of bone marrow from baosteel material to use comprehensive technical service ability, can make baosteel in an increasingly homogeneous products of excess competition today, avoid simple low-level price competition, to maintain the company's products market share and higher profitability in baosteel's new round planning, car plate is still the primary strategic product baoshan iron and steel base in zhanjiang,

Industry layout gradually turn to close to the market near the resources and synchronization with the direction of development, to user demand for the drive, all the business chain system process and related production and marketing research and service mechanism truly guide to clients for baosteel and the depth of the downstream industry user integration foundation under the overall strategy layout, baosteel has formed six big company more than 50 processing center in the transformation of domestic marketing services network of baosteel is reversed transmission market and times, have also made certain achievements

In 2013, when China's steel industry was suffering from a cold winter, baosteel group still made a profit of more than 10 billion yuan, but its chairman xu lejiang had a deep sense of crisis: transformation, we are still on the road